Unique Story

Yoba was my childhood nickname, and as a child, I grew up in a little neighborhood called Alief in southwest Houston. Alief is one of the most diverse places on earth as it is home to a variety of different races from all over the world. Therefore, living there led me to learn to appreciate the diversity of our world. It also opened my eyes to the conflict that can arise from this diversity. Which is why I choose to spread the message of Unity, Diversity & Positivity because even though we all have our differences that make us special and Unique, we can all leave in peace and harmony as one.

The Art

The brand Yoba started my last months of high school, I always wanted a hat with my face on it, and after making it people liked it and said they would buy it. I originally only made the hat for myself and didn’t plan to sell it or make anything out of it. In high school, I always said that I wouldn’t be a rapper or start a clothing line because it was oversaturated, but after hearing the positive feedback, I took a leap of faith. From that point, I started with hats and didn’t think it would last long, but the support and growth kept coming, and by the time I looked back I was in too deep and I was now running a clothing line. After realizing the success and affect the brand had on others, I soon knew that this company was more than selling clothes. The mission of Yoba is to simply spread positivity while embracing unity and diversity. We know that energy is contagious, so with that being said, we want to give off positive, uplifting energy. Lastly, I want to add Yoba isn’t just a clothing line, its a lifestyle.

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